Case Studies

Real outcomes beat buzzwords. Here are the kinds of results we build toward—names anonymized where we need to protect client privacy.

B2B services firm: fewer stalled proposals

Relay · Growth package

A ten-person shop was losing momentum between “we’re interested” and the first scoped call. Relay answered service boundaries, typical timelines, and what to prepare—so prospects showed up warmer and the team stopped retyping the same email threads.

Result: Faster time-to-call and less back-and-forth before meetings.

Regional retailer: after-hours questions handled

Relay · Starter → Growth

Evening and weekend traffic was mostly “Do you carry…?” and “What are your hours?” Human answers were perfect—but not always possible. A guided assistant cut noise for the floor staff while still escalating anything sensitive to a person the next day.

Result: Fewer frustrated walk-aways; staff focused on in-store customers.

SaaS trial signups: clearer next steps

Custom workflow

Trials were converting, but support tickets repeated the same onboarding FAQs. We paired concise, on-brand answers with links to the right docs—so success wasn’t the default handler for every tier-one question.

Result: Lighter support load at peak signup weeks.

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